For reliable, standardized facts and statistics that help you make key business decisions, such as “is there a strong market for our product?” or “how many of our target customers care about this benefit?”
This is mostly done through surveys and questionnaires.
For a better understanding of customers’ motivation and emotion. We answer questions such as “how customers regard your brand?” and “why customers like certain marketing messages and dislike others?”.
Our qualitative market studies is based on focus groups, online bulletin boards and in-depth interviews.